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Our Report to Nonprofits: 36-Hour Giving Challenge

April 19, 2013

you rockToday we are sharing some cool information with you in our 2013 Giving Challenge Report to Nonprofits.

By now, many philanthropic folks in our community know that 287 nonprofits with profiles in The Giving Partner raised an amazing $2.78 million on March 5 and 6, 2013 including $645,000 from partners The Patterson Foundation and the Community Foundation of Sarasota County and sponsors Gulf Coast Community Foundation, Manatee Community Foundation, Charlotte Community Foundation and the William G. and Marie Selby Foundation.

Of the 17,627 donations made, how many were from distinct individuals?  More than 13,300 of them.

What an amazing community showing—not to mention participation from 50 states, 42 countries and 6 continents!  (Come on Antarctica, where were you?)

Here is a quick comparison of the 2013 Giving Challenge to the 2012 Giving Challenge:

  • Contributions from institutional funders- up 29%
  • Total dollars raised- up 16%
    (does not include more than $500,000 in outside donor support to individual organizations)
  • Overall number of gifts received- up 65%
  • Number of unique donors making gifts- up 66%

Ninety-eight percent (98%) of participating nonprofits actively reached out to their supporters in at least one way, with e-mail marketing, board member outreach, and moderate to heavy social media use reported as the most utilized forms of outreach.

Many thanks to those who took a moment to share feedback, ideas and stories from their nonprofits. If you didn’t get a chance to complete the survey, you can always e-mail us at Susie@CFSarasota.org.

You can download the full 32-page report here. It includes feedback from nonprofits, strategies used to encourage supporters to give, attributes of successful Giving Challenge team leaders, media participation, digital media analytics, samples of nonprofit creative and much more.

Enjoy your weekend!

-Susie Bowie
Community Foundation of Sarasota County

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