Home

How often do hard-working nonprofit staff members get to experience a “bubble bath for their minds?” We know, not often. But making time to discover, to embrace our fans, and to share invigorates us and keeps new ideas flowing into our organizations.

We are fortunate that award-winning marketing and communications professional Sam Davidson shared an insightful re-cap of the recent PINC.Sarasota event. As your year is winding down, consider how you can make some space for creativity.

 

Sam Davidson

Sam Davidson

It’s been a month since PINC made its American debut with PINC.Sarasota and it was, by far, the most inspiring day I’ve had in the “creative coast” since I arrived five years ago. Sixteen speakers from around the world told stories about their passions while the day was sprinkled with surprise after surprise. Perhaps the biggest surprise was the audience. Never had I seen such a wide range of people at one event in Sarasota. I saw retired corporate types talking with Ringling College students in one corner while explorers and photographers spoke with journalists and ad execs in another corner. It was a day to remember, but more importantly, it was a day we should learn from and use to push the needle forward in this dynamic community.

“PINC is like a bubble bath for your mind,” Nadja Schnetzler, speaker at PINC.Sarasota and Founder of BrainStore, said.

And wouldn’t we all like a nice bubble bath to clear our thoughts and get ready for the next day? Well, the next day is now and it’s safe to say that everyone who attended PINC is well prepared for whatever projects, both personally and professionally, that lie ahead.

For those who couldn’t attend, here are a few takeaways from PINC.Sarasota that stuck with me.

Never Stop Discovering

While PINC doesn’t technically have a theme, a common thread between many of the speakers was “discovery.” David Gallo spoke about discovering underwater Earth. Alexander Kumar charmed the audience with comedic anecdotes about his explorations in the Polar Regions.  Jon Jefferson left us amazed about his mid-life discovery of a new passion – forensic anthropology with a side of crime solving. And Rob Swan won the crowd over with his inspiring tale of becoming the world’s first person to walk to both the North and South Poles. All of these men have a “never stop discovering” attitude, and it’s paid off. Their lives have all found purpose at different ages, and they are all changing the way we see the world because of the way they are discovering it. One promise we have every day is that there is always something new we can discover. Whether it’s at an unknown part of the ocean or an unknown purpose of existence, for many of us, our greatest discoveries are still out there. By following the “never stop discovering” attitude, it’s only a matter of time before we find them.

You Don’t Have Consumers. You Have Fans.

For those looking for business lessons at PINC.Sarasota, speaker Alan Moore, author of No Straight Lines, resonated with me the most.  He told stories about innovative companies like Lego and Tesla. When speaking about how Lego redesigned their brand, he said, “They realized they didn’t have consumers. They had fans.” This struck a major chord with me. That statement is so appropriate when it comes to one of Sarasota’s top industries — our very own nonprofit community. Business partners and individuals who support nonprofits are not acting as consumers. Instead, they are simply fans of their favorite nonprofit. While sports fans have their favorite teams, and consumers have their favorite brands, philanthropists and volunteers have their favorite nonprofits. If the nonprofit community can find creative ways to tap into this fandom, they’ll find a connection that will thrive for years to come.

Share. Share. Share.

PINC is all about sharing. Speakers sharing stories. Audience members sharing conversations. And the PINC tradition of sharing a glass of champagne with a new friend at the end of the day. The concept of sharing has stuck with me the past three weeks, and it’s changed the way I converse with others – friends and strangers alike. Because of PINC, I have found myself starting conversations with strangers while waiting in line for a cup of coffee. This time of the day was usually reserved for checking my phone for new emails and keeping up-to-date on my Facebook newsfeed. Sharing with each other is very precious, and PINC reinforced the benefits of this lost art. There are hundreds of organizations trying to solve problems in this community – from the arts and animals to nature and children. Some will find great solutions this next year while others continue looking for new ideas. If we learn anything from PINC.Sarasota, let it be this: by sharing with each other, we will unlock the creative doors in our minds, look at problems in a new way, and eventually solve them quicker and more efficiently than if we kept our thoughts and ideas to ourselves.

Sarasota is poised for greatness, and because of PINC we are one step closer to reaching our full potential. Let’s see if we can use what we learned from the first PINC.Sarasota to discover new ideas, embrace our fans, and share our successes. With that, there’s a lot that will be accomplished before PINC comes back for round two in 2015.

-Sam Davidson

Sam Davidson is an award-winning marketing and communications professional. He has served on The Greater Sarasota Chamber of Commerce Board of Directors and has received numerous accolades like Sarasota’s Young Professional of the Year and Biz941’s People To Watch. He is currently traveling the globe and has recently launched The Wanderkiss Project where he interviews couples from around the world.