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Beyond 24 Hours: 3 Simple Plans to Make the Most of Your Giving Challenge Success

September 23, 2015

24hours
A Giving Challenge campaign that garnered attention from the beginning–and was ultimately selected by a local panel of media judges as one of two Best Overall Campaign recipients–belonged to the Conservation Foundation of the Gulf Coast.

“Make 24 hours equal forever” was its very apropos call to action, considering the organization’s work to protect the environmental character, biodiversity and natural integrity of Florida’s Gulf Coast.

But beyond this mission, we can’t help but love its implications for every organization that took such time and effort to prepare for a record-breaking day of giving in Florida on September 1 and 2.

By now we all have the numbers firmly engrained into our consciousness. In just 24 hours, more than 36,400 individual donations were made to 449 local nonprofits serving Sarasota, Manatee, Charlotte, and Desoto counties yielding $6.7 million from online gifts, matching funds from The Patterson Foundation, and funding from the Community Foundation of Sarasota County, William G. and Marie Selby Foundation, Manatee Community Foundation, and the Knight Foundation.

Long after the media attention, Donor Lounge fanfare, and Leaderboard addiction melt away, we have opportunities of a nonprofit lifetime in front of us.

On this first week of Fall, it’s a perfect time to consider how we can harvest the Giving Challenge and its treasures for all they are worth.  Here are three plans your team should be jotting down furiously, while all of this is fresh and exciting.

  1. Your plan for retaining the donors who contributed to your organization in the Giving Challenge.
    Whether your organization had one new donor or hundreds of new donors, don’t let them be “first and only” gifts. Let’s also consider the long-time supporters who gave during the Challenge. Going forward, how will your nonprofit make sure these donors feel appreciated, are engaged, and give again? For first-time donors, getting that second gift is both a challenge and an opportunity. Meet it!

  2. Your plan for sharing the impact Giving Challenge donations will make.
    I bet you have a plan for how your organization will spend the funds it raised in the Giving Challenge. How will you share the impact those dollars will make on real people, on animals, on important issues, or our environment? When donors can see their gift tied to a real result in the community, they are more likely to give again. Consider videos, newsletters, media relations, your website, social media–all of the different ways you can share the outcome created by so much generosity.

  3. Your plan for harvesting what you learned.
    Every time we host the Giving Challenge, the Community Foundation of Sarasota County learns a little more about our internal capacity, what we could do better, what worked really well, what surprised us, how we could be more efficient or effective using technology differently. We capture these comments from our team members and from external feedback and use them in multiple ways. We know there are similar nuggets about your team and about the fundraising/communication strategies you tried. Apply them to your work throughout the year, outside of the Giving Challenge, to build your fundraising strength and experience.

Thousands of people were part of the $6.7 million success our community owns. We owe it to them and to the important missions that were part of the Giving Challenge to carry that success with us into the future.

-Susie Bowie
Community Foundation of Sarasota County

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