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Five R’s To Consider: Final Words Before the 2015 Giving Challenge

August 29, 2015

countdown

The countdown clock on the Giving Challenge website tells me we have less than 3 days until the 24-hour giving “extravaganza” we’ve been waiting for officially begins.

Here are some closing thoughts about exploring new possibilities in giving, brought to you by the letter “r.”

  1. Represent community. 
    Be an active role model in creating community. Be complimentary of what others are doing. We’re all in this together. See another organization doing well in the Giving Challenge?  Imagine what its success will mean for the people, places, or animals that benefit from its mission.

    Two people who have been particularly active on The Giving Partner’s Facebook page sharing positive commentary about other organizations: Carisa Campanella of Neuro Challenge Foundation and JoAnne DeVries of the Hearing Loss Association of Sarasota. What nice examples they have set for building community online.

  2. Respect that donors are all different.
    It’s true that some donors choose to give to animal causes rather than those serving people. Some give to education, some to the environment. Some donors give to the same organizations year after year. Other donors give to a different organization every year, depending on where they can maximize their dollars. One reason philanthropy works in our community is because we have so many diverse interests when it comes to social causes. Respecting these differences will lead to more giving for all of the missions we care about.

    As you see the Leaderboard fill up with donations, remember that each one is there because one person deeply cares about making the world better in a certain way. We should celebrate that.

  3. Resist the urge to compare your campaign to others.
    Be proud of what your organization is accomplishing. Money for your mission is good! But so is bringing your team together, building an online community around your work, making more people aware of the services you offer, growing the fundraising participation of your board, appreciating your volunteers…

    Have you moved the needle in any of these areas? That’s success. If you set your target too high, that’s okay too. You learned what’s possible and what to tweak in your future fundraising efforts.

  4. Recognize your people.
    I bet you didn’t do it alone–we hope you didn’t do it alone. Donors will give. Social media ambassadors have been liking and sharing your posts on Facebook or Twitter.  Others have helped you plan and execute your campaign. Whether you celebrate digitally or at your office, take the time to thank people for being part of your organization’s success, and most importantly, share what this success will mean for the people, special places, or animals you serve.

  5. Reveal yourself as a new donor!
    What if each nonprofit staff member, volunteer, or board member gives to her own organization and to an organization she hasn’t supported before? You too can be part of The Patterson Foundation’s generous matching dollars, up to $250 when you give to a nonprofit as a new donor! Go to http://www.GivingPartnerChallenge.org to find the 449 participating nonprofits.

See you on September 1 & 2 from noon to noon!

-Susie Bowie
Community Foundation of Sarasota County

 

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