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Evoking the Team Spirit in Your Board for #GivingChallenge15

July 22, 2015

Just the thought of raising money can be a real challenge for many nonprofit board members. And it’s understandable when we frame “fundraising” in limited contexts.  But it’s easier when you think of your board as a team…and maybe even a fun team that is serious about helping your organization thrive. (Newsflash: your board is a team.)

I’m not your biggest sports fan, but I do know that on teams, each person plays a different role. On your board team, some people will feel comfortable making an “ask” while others will never feel comfortable doing so. It’s like asking a quarterback to be a wide receiver. You need both and wouldn’t expect one to perform the same role as the other.

With each Giving Challenge, we search for ways to help nonprofits raise dollars and build their strength. This year we have a new grant incentive, and it’s all about your board. Hint: how can you use the community excitement behind the Giving Challenge to rally your board’s enthusiasm for your mission?

Here are three ways your board can leap into the Challenge:

  1. Commit to 100% board participation in giving during the Challenge. If you’re asking the community to support you during this 24 hour period, it sends a powerful message when your board supports your organization too. Everyone can participate as a philanthropist in the Giving Challenge by donating $25. Last year, 74% of nonprofits indicated that some board members gave to them during the Challenge, and 19% indicated that everyone on the board gave. It would be exciting to see those percentages rise!

  2. Consider all of the ways your board members can be part of your fundraising team: hosting a gathering at their home; enlisting the support of their business; sharing their enthusiasm for your mission with their friends, family and colleagues via email, social media or a letter; thanking your donors. (Check out GuideStar’s recent blog post by Rachel Muir, CFRE for more.) Last year only 28% of board members participated in thanking Giving Challenge donors. That’s an opportunity for growth, and it’s actually fun and meaningful to thank donors.

  3. Evoke that team spirit! Anyone–not just board members–can be more open to fundraising when working together for the benefit of a cause near and dear to everyone on the team, right? Just look at the Westcoast Black Theatre Troope board in last year’s Giving Challenge. They do look like they were having fun. (The board challenged the community with their own match for dollars raised during the campaign.)

wcbbt

Can your board come together with a team spirit to help your nonprofit raise money, share excitement for your accomplishments in the community, and have a good time doing it?

You might just be the right nonprofit to earn one of two $1,000 grants that will be awarded for “Best Board Member Engagement” in the Giving Challenge.  With a positive experience in this campaign, the doors are wide open for a year of more board participation in fundraising.

-Susie Bowie
Community Foundation of Sarasota County

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