Storytime & Legacy of Valor: Using the Power of One to Inspire Action

October 15, 2013


legacyThis morning at 7:00 a.m., a very special month-long campaign is launching–the Give to Legacy of Valor match gift opportunity, created by The Patterson Foundation to inspire our community to share its generosity with 12 nonprofits in our region that have existing profiles in The Giving Partner, have ongoing programs benefiting veterans and are current partners in the Legacy of Valor campaign.

Head on over to www.givetolegacyofvalor.org, and you will find our giving platform–energized with a Leaderboard that updates every 60 seconds with gifts from the community and links to The Giving Partner so that donors can learn more about the programs, finances, management, governance and needs of each organization.

As participating agencies began discussing their strategies to inspire supporters and citizen philanthropists to give, conversation was buzzing with the power of storytelling.

Shining the light on one veteran who has benefitted from an inspiring performance, a service animal, a new home, a job–when shared with succinct, compelling language–can establish an emotional connection with a donor like nothing else. When paired with good data reflecting the organization’s long and short-term impact and a clear call to action, these stories will woo potential supporters.

We encourage you to visit the 12 Legacy of Valor organizations online over the next month. Check out their profiles in The Giving Partner and visit them on Facebook.

  • What stories are being shared about the veterans who will benefit from a financial gift?
  • Are you “meeting” individuals whose lives have been changed by the support of donor dollars in action?
  • How are stories enhanced with videos or images?
  • Is there a call to action?

Here are links to the organizations participating in this campaign, in which donations of $25 to $1,000 will be matched dollar for dollar by The Patterson Foundation:

In the program section of each Giving Partner profile, every organization has shared the details of its veterans program–the budget, what is being achieved, how it is measured, and an example of program success.

We are grateful to The Patterson Foundation and to Magnify Good, providing strategic communications support for this initiative, for spotlighting the importance of The Giving Partner as a tool for storytelling, transparency and sharing impact.

You can follow this campaign using #LegacyofValor and by visiting www.givetolegacyofvalor.org. Join us in making a difference for local veterans and their families by making a donation, sharing links, forwarding messages, and tagging participating agencies on social media and beyond.

-Susie Bowie
Community Foundation of Sarasota County



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