Building Your Fundraising Muscles: A Few Good Places to Start

April 11, 2013

In yesterday’s post we shared the realities that many organizations face: increased demand for services and fundraising revenues that cannot keep pace.

To piggyback on the top fundraising opportunities you shared with us in a recent survey—a focused fundraising plan, more board involvement/leadership in fundraising, more staff resources committed to fundraising, and implementation of good systems like donor databases—we wanted to provide a some resources for you.

There are literally thousands of pieces of literature and resources out there on this subject. Here are some basic choices to get your juices flowing:

A focused fundraising plan.  Design it based on your own organization’s complexity (or simplicity) with sharp attention to diverse funding sources and specific strategies/action steps for each.

More board involvement in fundraising.

Implementation of good systems and donor databases.


It goes without saying that reading great articles and tip sheets, watching webinars, and attending fundraising workshops will not work for you if you stop there and if you stand alone in your efforts.

A good, committed team is essential. It takes work, time.

Many successful organizations use similar models–careful planning to meet current and future needs, strong donor relationships, diversified funding to avoid “emergency” situations, and a deliberately selected board ready for action. It takes time

You will get some “no’s” along the way!

Finally, consider joining the Southwest Florida Chapter of the Association of Fundraising Professionals or attending its monthly meetings. You will surround yourself with professionals who are committed to continuing education in the field—ethics, planned giving, annual giving, major gifts, and more. The online AFP resource library available to members is very good.

Share any resources you have found to be helpful in your fundraising journeys. We would love to pass them along to others.


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