What Has Video Done for Your Nonprofit Lately?

March 27, 2013

Everyone is watching online videos. The YouTube community is now considered the third largest country in the world. According to eMarketer.com, nearly 6 in 10 Boomer internet users downloaded or streamed video at least monthly in 2012.

We sure enjoyed your videos during the 36-Hour Giving Challenge, and there’s no doubt that your creativity encouraged people to spread the word about your mission, “like” you on Facebook, and hopefully make an online gift.

Especially noteworthy was Community Youth Development’s Mario video.

Here’s what we loved about it:

  • The video was a companion piece to an extremely well-coordinated digital campaign including a Twitter hashtag, photos of students and community leaders featured with Mario mustaches, and live “drop-ins” from executive director Karen Bogues in her finest Mario attire.
  • The concept was created by students.
  • The video featured students.
  • Simple messaging about CYD was shared.
  • The video was less than 2 minutes in length.
  • CYD board member Jim Martin of Captivation Media made this campaign possible.

As you savor the creative juices of CYD’s work and consider your own approach to video, think about these four really important questions:

  1. What action do you want your viewers to take?
  2. How will you drive traffic to your video?
  3. Is your video short enough?
  4. Is the content interesting to someone other than yourself?

Take a quick look at the cool infograph on The Agitator’s recent post: What Is Your Nonprofit’s YouTube Strategy?” It’s compelling.

Happy recording.

-Susie Bowie
Community Foundation of Sarasota County


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