Using the Giving Challenge to Build Donor Loyalty

February 10, 2013

loyaltyI love an edgy daily blog about fundraising called The Agitator.

I don’t always agree with the premise of the posts. In fact, some of them get me all riled up first thing in the morning. I guess that’s the intended agitating factor–still a good way to keep me on my toes.

Most of the time, reading these posts puts me in the midst of excellent information and juicy details about the latest in fundraising. It enhances my professional arsenal of knowledge with the most recently published research, opinions from leaders in the field, and other goodies.

This can all be yours. (Hint: subscribe. It’s free and delivered to your inbox each week day.)

If you aren’t already a subscriber to The Agitator, here’s a tip for you: read, re-read, and save Friday’s post.

Here it is— a short, simple list of 10 ways to build donor loyalty. This post falls into the category of “awesome.”

Nothing you will see here is new, but it’s a perfect reminder of how you can make the most of a current opportunity in our local market. You guessed it, the 36-Hour Giving Challenge.

If your nonprofit organization does even five things on this list during and after the Challenge, the benefits to your organization will far exceed the funding you receive during the campaign.

Check it out and let us know what you think.

-Susie Bowie
Community Foundation of Sarasota County


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