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Volunteers Really Rock. Will They Rock Your Giving Challenge?

January 16, 2013

ask your volunteersCheck out the 2012 Bank of America Study of High Net Worth Individuals, and you will find some discoveries that support what you have hoped about high net worth individuals and giving.

The link between volunteering and giving is especially exciting.

  • In 2011, 89% of HNW individuals volunteered, and the most common form was serving as a board member.
  • Thirty-five percent of HNW individuals volunteered more than 200 hours.
  • In general, HNW individuals who volunteer tend to give to charity more often than those who do not, and HNW individuals who volunteer more tend to give more.

Think of how you can supplement this year’s overall fundraising plan to include volunteers in giving, and be sure to include your volunteer leaders serving on the board and committees.

In the immediate sense, what will your strategy be for sharing the excitement of the 36-Hour Giving Challenge with your volunteers?

Not only may they give, but they may share this opportunity with trusted friends who already know the impact your organization has had on them personally. The likelihood of both is much greater if you ask them to participate and tell them how.

-Susie Bowie
Community Foundation of Sarasota County

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