New Year’s Resolution #6: Share the Love

January 11, 2013

heartA couple of weeks into the year, and we are nearing the end of excitement about New Year’s Resolutions. We did want to give you one more important thought related to growing your presence on The Giving Partner in 2013.

You put a lot of love and hours into making your Giving Partner profile shine. Now share the love.

Your community foundation partners are using The Giving Partner to help inform funding decisions and to share options with donors, but you can get even more utility out of your hard work when you take an active role in promoting your profile.

Just like a shiny new website that you aren’t driving traffic to, the brilliance of your profile will not be fully realized unless your organization is making a point to share it.

In the right-hand margin of your profile, you will discover icons to help you share your profile in email, Facebook and Twitter. We recommend linking to your profile through your nonprofit’s website, social media platforms, email signature, annual report and more. (If you need The Giving Partner logos, e-mail Susie@CFSarasota.org.)

Giving through social media channels is still small, but good utilization of social media tools can engage existing supporters and new ones in the greatness of your mission and accomplishments.  It helps your existing fans and supporters access an easy platform to share your good work with their friends. Many folks are more likely to investigate specific nonprofits with that all-important “social” recommendation.

The next 36-Hour Giving Challenge is approaching quickly (March 5 & 6, 2013), and sharing your profile before and during the challenge should be a key part of your preparations, especially if you want to go for some of the incentive grants available. One of these challenge grants awards $5,000 to each of four nonprofits with the most views of their profiles in the Giving Partner during the Giving Challenge. Go for it!

-Rebekah Leopold
Community Investment Intern
Community Foundation of Sarasota County


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