New Year’s Resolution #4: Wear Your Skinny Jeans

January 7, 2013

Am I a fan of the kind of skinny jeans you may be thinking about?  Personally, not so much. But that’s a topic for another blog.

On your profile in The Giving Partner, the “skinny jean” phenomenon rocks, and here’s why. Profiles that are overflowing with too many words don’t often get read completely, and they may get passed by altogether in some cases.

We’re not telling you to be skimpy or unhealthy in your account of your nonprofit. In strong profiles, every optional field is completed, but the copy is clear, concise and easy to read.

So edit. Edit like the wind.

Writing a compelling account of your mission, accomplishments, needs and impact is a fabulous exercise to help you reach alignment with your organization’s staff/volunteer leaders on key messages. Aim to include the right word choices, conveying the same meaning with fewer sentences and more appeal.

If you are not a writer at heart, consider finding one and making use of her talents. Ask her for a couple of quality volunteer hours to see if she can trim your profile to size and make sure it’s the most compelling account of your organization you can share with the world—without a lengthy dissertation.

The most valuable of all talents is that of never using two words when one will do. ~Thomas Jefferson

-Susie Bowie
Director of Nonprofit Strategy
Community Foundation of Sarasota County


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