How Community Youth Development Mobilized for $5,000

April 19, 2012

The 36-Hour Giving Challenge on March 27 & 28 introduced The Giving Partner to the community as a new online tool helping donors, funders and citizen philanthropists make more informed decisions about philanthropy. Building the connection between the online match site set up for the giving event and The Giving Partner took a bit of human engineering and lots of clever messaging from nonprofits.

The two agencies to receive the most unique page views of their profile in The Giving Partner during the 36-Hour Giving Challenge were rewarded with a $5,000 grant prize.  Strategy, social media, and good, clear outreach from agencies formed the backbone of success for this particular challenge.  Let’s hear from Karen Bogues, executive director of Community Youth Development, about her strategy to drive traffic to CYD’s profile on www.thegivingpartner.org:

Organization:  Community Youth Development
The Giving Partner Profile: Visit here
Amount contributed from donors online: $8,425
Matching funds received from The Patterson Foundation:  $1,650
Grant for the most unique page views on profile:  $5,000
Other prizes: $500


The Giving Partner Challenge was an exciting opportunity for Community Youth Development (CYD) – we were concluding an 18 month marketing campaign and had identified alumni giving as a priority for the 2012 strategic development plan.  How could we capitalize on this opportunity?  After reviewing the challenge and the “incentives”, our board identified 2 main targets – alumni giving and the prize for the most views of our profile page.

For the profile views – we are fortunate to have Jim Martin of Captivation Media on our board.  Jim is a long time volunteer and supporter of CYD and a talented leader in the world of interactive advertising and social media services.

  • He met with his team at Captivation and decided to leverage one of CYD’s greatest strengths – developing a “community of leaders”.
  • Building on the old adage that “many hands make for light work”, they set out to find individuals of influence – both within Sarasota County and across the country that would support our efforts and encourage others to participate as well.
  • These individuals were blog writers, forum operators, fan page admins, and even stay-at-home moms!
  •  Utilizing the power of these supports and their groups, as well as the concentric circles realized by leveraging “friends of friends” Jim and Captivation Media were able to mobilize a “crowd-sourced” campaign that delivered far more eyes to our content than we ever imagined!

In addition to the work of Jim and his Captivation team, the CYD staff worked our connections as well…

  • We sent a postcard with a clever “CYD Superhero” theme developed by graphic artist wiz Falyn Ernst of Playground941 to our core supporters and
  • Developed a timeline for Facebook posts, specifically to our CYD Leaders group of current and former participants.  The timeline was a simple but effective way to make sure the target audience saw the posts – for teens, right after school, and Sunday evenings are key times when they are on Facebook.

Many thanks to the Community Foundation of Sarasota County, Gulf Coast Community Foundation and the Patterson Foundation for the Giving Partner Challenge – CYD got a real boost from this event, and we look forward to using these strategies in future projects!

Karen Bogues
Executive Director
Community Youth Development


One Response to “How Community Youth Development Mobilized for $5,000”

  1. […] Last year, Community Youth Development received one of the $5,000 grants for this incentive. Here’s how they did it. […]

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