July 15, 2014
At the center of every great story is the hero.
Our nonprofit work is made possible by those who invest in our missions, so at the heart of every success–every person, animal or place made better through our programs–is the donor.
On Friday, the Community Foundation of Sarasota County and the Southwest Florida Chapter of the Association of Fundraising Professionals welcomed 150 local nonprofit fundraising leaders to the tenth annual Fundraisers Forum. We found a number of takeaways to help us position donors as our heroes for long-term, sustained relationships with our organizations.
Are you putting your donors in the superhero costumes they deserve? We bet you are if…
You see your constituents three dimensionally. The focus of Andrea Berry’s keynote address was the “3D” aspect of our constituents, knowing that each donor is not just someone who gives, but a full person, complete with a unique personal situation, interests and capabilities. Donors may also be patrons, volunteers, clients. Coordinating messages from your organization and speaking to each aspect of your donors helps them to see us as smart, caring institutions that want to involve them at the highest level.
Your donor management system captures good information. If your organization is to survive transitions in staff and board members over time, having a good donor management system to track the history of donors’ interactions with your nonprofit—as well as their preferences and backgrounds—is essential. The continuity this provides allows your donors to always be front and center, weathering changes that are destined to occur at your organization.
Special events are strategic and mission-focused, allowing donors to easily see themselves in a compelling position to help. Consider Neuro Challenge Foundation’s Cause for Fashion event. It’s not just another nonprofit fashion show. The models are Parkinson’s patients and donors, connecting the event to the mission, presenting each person as someone who is more than the disease. At Girls Incorporated of Sarasota County’s annual luncheon, it’s the girls who run the show—serving as table ambassadors, making the speeches, greeting guests as they enter. Donors receive a first-hand experience of the difference their funding has made in building strong, smart, bold girls.
Your written fundraising plan guides strategies to cultivate donors. Without a fundraising plan, each person on your board or staff may have a different idea about your fundraising goals for prospecting, annual giving, major gifts, planned giving. When you have a written plan with goals–and strategies and human resources assigned to them (whether those resources are board or staff members)–you can better focus on the true center of your development efforts: your donors themselves.
Your relationships with donors include lots of one-on-one time. Strong personal connections are built with one-on-one conversations, meetings, and follow ups. The more interactions we have in which we are simply connecting, not asking, the more we cultivate possibilities for long-term support. And the hero in this kind of personal, continuous relationship is always the donor.
Special thanks to 2014 Fundraisers Forum keynote and breakout presenter Andrea Berry, director of development of Hardy Girls Healthy Women and former national training director for Idealware; and to breakout session leaders Janet Ginn, CFRE, senior vice president of development for the Community Foundation of Sarasota County; Lisa Intagliata, CFRE, director of philanthropic events of Sarasota Memorial Healthcare Foundation; Carisa Campanella, care coordinator of Neuro Challenge Foundation; Kay Mathers, director of community relations of Girls Inc of Sarasota County; and Tom Melville, executive director of the Literacy Council of Sarasota County.
June 25, 2014
We have enjoyed some great content published over the last couple of years highlighting the importance of mission statements with eight words or less. Speaking from a funder’s point of view, there is incredible value in getting right to the point.
Eight-word mission statements do not attempt to define every activity your organization carries out. They include action words. And, most importantly, they are short enough to remember.
As we get ready to embark on another partnership with Sarasota Magazine, the publisher of the annual Guide to Giving magazine listing local nonprofit organizations and sharing moving feature stories, we urge you to take a look at your organization’s mission statement in The Giving Partner.
We have discovered some thesis-style mission statements hiding there! These run-on missions are complicated and sometimes confusing. If you can’t articulate your mission in a simple sentence or phrase, you are asking yourself and others to remember too much. And you may be inadvertently asking someone else to slice and dice your mission for you during the editing process. (Don’t let your nonprofit fall victim!)
As you are re-visiting your mission statement, ask yourself the following questions:
- How many words are in your mission statement?
- Can your staff and board members recite the mission with ease?
- How can you cut right to the chase?
On Tuesday morning we issued a challenge on The Giving Partner’s Facebook page: in three words or less, describe your organization’s mission. It was met with enthusiasm by some talented nonprofit staff who had no trouble dipping into the heart of what they do without long-winded explanations.
Take a look at what some of your peers were able to do in boiling down their missions to three-word taglines. Bravo!
Can you do the same for your organization?
Enjoy your Wednesday!
May 27, 2014
Did we love seeing our community raise more than $3,127,000 in 24 hours on May 6 and 7? We absolutely loved it. We are proud to live in a community with such inspiring causes, generous donors, and hardworking nonprofit board members, staff and volunteers.
As we look at our community’s great accomplishment in the 2014 Giving Challenge, here are a few things we loved watching–and they’re not about money.
- We became more knowledgeable about the world around us.
Nature’s Academy is one of many organizations that used the Giving Challenge as a platform to educate the community about issues relating to its mission. Staff carefully planned a 30-day Facebook countdown to the Challenge featuring a different factoid about Southwest Florida’s environment or science education each day. Donor thank you letters included support levels corresponding to marine species, complete with a short descriptions of the animals. Kudos to Nature’s Academy and other nonprofits that infused learning in philanthropy all the way through.
- We watched community building in action.
Charlotte County organizations came together—I mean really came together—for the Giving Challenge. Connie Kantor dreamed up a collaborative effort to bring the community together, encouraging every organization in Charlotte County to showcase its programs and services at Charlotte Community Foundation during one hour of the campaign. We’re feeling grateful for the example she set. Kudos to Tracy Hille (Charlotte County Homeless Coalition, Gabrielle Reineck (Charlotte County Habitat for Humanity) and Randy Dunn (Charlotte County Family YMCA) for their key roles in this partnership.
- We watched creativity emerge in unexpected ways.
Some organizations exude creativity by nature–Realize Bradenton and the Arts and Cultural Alliance of Sarasota County, for example. The Pines of Sarasota Foundation decided to depart from a more formal approach to messaging and produce some very creative videos (in-house) that shared the faces and services of The Pines in a way we haven’t seen before. The result was a super high-energy campaign that engaged residents, families of residents, board members, staff members, and volunteers in giving, sharing content and celebrating the feeling of community at The Pines.
There’s more. Stay tuned for our second list, and while you’re waiting, how about commenting on this post with some of the great things you noted during the Challenge?
They can be general observations about what you enjoyed seeing in our community or special “insider” information from your organization. We may publish them.
Enjoy your week!
Community Foundation of Sarasota County
Sarasota is a tricky place to live. It’s a mosaic of generations coming together, multiple identities colliding, and thousands of businesses that all have different goals. But for a short period each Spring, we all seem to agree on one thing. It doesn’t matter if you’re in the tourism industry or an entrepreneur, real estate or advertising, healthcare or technology, retiree or student. During this time, Sarasota comes together, unifies its efforts, and celebrates our thriving and world-renown nonprofit industry.
This is The Giving Challenge. For the past several days, my inbox has been flooded with every nonprofit in town explaining how they are going to raise money on May 6-7. For 24 hours, the most creative ideas in the gulf coast will be executed by the hundreds of organizations participating in this initiative. Last year, The Giving Challenge raised over $1.78 million for 287 local nonprofits. This year, more than 400 nonprofits will be participating.
During this initiative, local businesses are contacted and asked to be partners in the fundraising efforts. And it’s more than just asking for a check. It’s “how we can use your business’ strengths to boost the campaign to the next level.” This is such a big part of The Giving Challenge that the best nonprofit/profit partnership will be rewarded with a $5,000 grant.
As a leader in the retail industry, Westfield has engrained in me how important it is to be a good partner in the communities we serve. Sarasota, in particular, is extremely rewarding to the businesses that give back to the community. It’s more than just cause marketing or being socially responsible. Giving back in Sarasota is part of the professional lifestyle, and The Giving Challenge is a gut check for local businesses to see where they’re at with forming valuable, lasting relationships with the nonprofit family.
At Westfield Sarasota Square and Southgate, we have teamed up with dozens of nonprofits over the past decade. We’ve hosted fundraising fashion shows for baby boomers and elementary students. We’ve painted our walls to raise awareness. We’ve brought record-breaking blood drives to our stores. It’s no secret that our best shoppers are also Sarasota’s best philanthropists, whether it’s with their financial means or their time volunteered. For us, it’s a no brainer to be an incredible community partner, and that’s part of the culture our employees bring to Sarasota Square and Southgate each day. That is why The Giving Challenge is such a fun time of year for us. This year, we have partnered with Community Youth Development (CYD) showcasing the “Pathway to STARs” at Westfield Sarasota Square near the food court and AMC Theatre.
From May 2-7, 162 stars will be featured on our mall floor – each star representing a current STAR student. A STAR student is a high school student who has completed CYD’s comprehensive, 75-hour STAR Leadership Training Program. Students learn important skills such as team-building, communication, and leadership. After they complete the program, they are eligible to serve on a nonprofit board of directors, or on a city or county advisory board as a full voting member. To put it simply, STAR students are the best-of-the-best teenagers we have. To show off their names to 75,000+ shoppers this next week is the least we can do to recognize their achievements and commitment to our community.
Our CYD partnership is very important to us and hits home for one of our core shopper segments. The students who participate in CYD are the same teenagers who shop, eat, and socialize at Sarasota Square. Some of them even hold part-time jobs with our retailers. To honor this demographic with the “Pathway to STARs” is a privilege for us and I can’t think of a better location in town to get the word out about CYD and the STAR program.
Throughout the past few years, we have partnered with CYD on a number of projects, and every time, I am grateful for the opportunity. When you meet the STARs and see them in action, you instantly believe in CYD’s mission. What they are doing is working. I sit on the Sarasota Young Professionals Board of Directors with Samuel Winegar, who attends Pine View and is a STAR. Winegar doesn’t just sit in a quiet corner at the Board meetings. Instead, he is a key contributor and often carries the conversation on certain issues we discuss. Whatever he was taught during his STAR training comes to life, and it’s extremely refreshing to see. I always seem to think, “I wish I had his confidence, public speaking talent, and cool composure when I was a teenager.” Through this experience, and so many more with CYD, I can emphatically state that supporting this program during The Giving Challenge (and into the future) will benefit an organization that is succeeding in developing thousands of young leaders in this community.
Through May 7, I encourage you to visit Westfield Sarasota Square and check out “The Pathway to STARs”. You will have the opportunity to learn more about the STAR Leadership Training Program and create your own star. While you’re there, take a photo on the pathway and show your support by posting to your social media channels using the hashtag #BeASTAR”. Through this support, you can be assured that CYD is diligently working to develop students that the entire community can admire and respect.
Thank you, CYD, for partnering with Westfield during The Giving Challenge. You have provided us a simple opportunity to give back to the community which we love, and for that we are grateful. Your students are ridiculously amazing. They represent your organization throughout the year with pride. The thank you notes the students send us are genuine, and their visits to our management office to personally thank us are always a pleasant reminder of why we support you. We could not be more proud to team up with such an inspiring organization. Good luck during The Giving Challenge, and we’ll see you at “The Pathway to STARs”.
We are grateful to Sam Davidson, marketing director of Westfield Sarasota Square and Southgate, for sharing his perspective on the Giving Challenge from the business world.
We couldn’t be more thrilled to see the various ways in which local businesses are partnering with nonprofits to help them increase their exposure in the 2014 Giving Challenge. Hosting events, developing promotional materials, sharing the giving opportunity with their employees and customers, these businesses have stepped up to support nonprofits with missions they believe in. Here is the eclectic list of business/nonprofit partnerships setting the stage for success in our community’s biggest day of online giving:
- Agape Flights and Tri-County Air Conditioning
- Girls Inc. of Sarasota County/ Boys & Girls Clubs of Sarasota County and Nickel Media
- Community Youth Development and Westfield Mall, Sarasota Square
- Embracing Our Differences and Louie’s Modern
- Fuzion Dance Artists and Daniel Perales Studio
- Pines of Sarasota Foundation and Morton’s Market
- Take Stock in Children and Sarasota Architectural Salvage
- The ABA Academy and Jaco’s Boxing, MMA and Fitness Gym
- The Women’s Fund of Southwest Florida and Florida Community Bank
- Visual Arts Center and Red Hat Studio
- We Care Manatee and Grapevine Communications
- Learn to Fish and Gulf Coast Window Cleaning
- Goodwill Manasota, Girl Scouts of Gulfcoast Florida and Children’s World, Short Giraffe and Dry Cleaning to Go
- Make A Wish of Central and Northern Florida and The Ritz-Carlton
- Sarasota Audubon Society and Johnson PhotoImaging
- Sarasota Crew and SunniBunni
- Marie Selby Botanical Gardens and Michael’s on East
- USF Sarasota-Manatee and Furniture Warehouse
- Vintage Paws Sanctuary and Cha Cha Coconuts
- Arts & Cultural Alliance of Sarasota and Whole Foods Market Sarasota
- Charlotte Local Education Foundation and Fawcett Memorial Hospital
- The Literacy Council of Sarasota and A. Parker’s Books
- Family Resource and Amerigroup/ Amerigroup Foundation
- Gulf Shore Animal League and Veterinary Emergency Center
- Lighthouse of Manasota and Gulfcoast Eye Center
- Fairy Tail Endings and Gorilla Kleen
- Cat Depot and Bayside Pet Resort & Spa
- Beyond the Spectrum and Penzeys Spices
A hotel, restaurants, a furniture store, a book store, a grocery store, a photography studio—even a pressure washing company—will be working to drive donations to their nonprofit partners during the 2014 Giving Challenge. Kudos to the nonprofits that will be building or expanding relationships with these businesses to increase the impact they make in our community. Be sure to learn more about each nonprofit organization online at www.thegivingpartner.org. When you think about your choices for dining, shopping, and local services, consider supporting these local establishments. And remember to stand behind the causes you care about on May 6 at noon through May 7 at noon on www.givingpartnerchallenge.org!
Armed with aligned vision, goals and messaging, these nonprofit teams have set out for success in the 2014 Giving Challenge by working together:
20 Charlotte County-based Giving Partner nonprofits
Community-wide strategy to increase giving and awareness of local nonprofits
Dr. Sandra Hughes, one of our community’s favorite governance consultants, and Michael Corley, senior consultant at The Patterson Foundation, will be judging this competition and awarding a $5,000 grant to the winning team.
They will be looking for the overall impact of the partnership through the lens of the goals and strategies set forth by the participating organizations.
Regardless of the outcome, major cool points to all of these nonprofits and their leaders–way to work together for the greater good of our entire community!
Preparing for our third year of an online community Giving Challenge supported by six foundations, we are looking forward to witnessing another outpouring of support for the causes near and dear to Southwest Florida.
The first year we embarked on this adventure together, a few participating nonprofits expressed some concern about the competitive nature of the Giving Challenge. The Leaderboard listing the names of all participating organizations and the total amount of dollars and gifts each raises can make the event feel a bit competitive. Indeed, this lighthearted competition is what drives some people to give in the spirit of supporting their favorite nonprofit “team.”
Responding to the ideas of our nonprofit colleagues, last year we tried something new. A grant incentive of $5,000 was offered to the nonprofits that demonstrated the best nonprofit partnership. The outcome of this mini-contest within the Giving Challenge was determined by an independent panel of judges.
We did not know what to expect, but we were pleasantly surprised with the diverse examples of collaboration. Twenty of the 287 nonprofits participating in the Giving Challenge chose to work with another organization.
In the 2014 Giving Challenge, we are once again encouraging nonprofits to find creative ways to partner. We hope an expanded group will pair up and work together, based on clear goals they co-create for mutual benefit. Other than the potential to receive a $5,000 grant, why might two nonprofits collaborate in a community-wide giving event?
Here are a few reasons:
Extend the reach of an existing program.
Fuzion Dance Artists partnered with New Gate School in the 2013 Giving Challenge, teaching students modern dance by preparing them for a fun flash mob performance outside of Lakewood Ranch Cinemas to spread the word about their giving campaign. New Gate students had never received modern dance instruction, and Fuzion was able to extend the reach of its fine dancers to a student population.
Broaden understanding of your services to target audiences.
SCOPE and Goodwill Manasota partnered in an unusual pairing led by canine ambassador Stella, a miniature dachshund who traveled all over town with organization representatives visiting with community leaders. The four-legged ball of happiness was leveraged as an opportunity to share information about the services of both organizations in a casual visit—a little pet therapy with a new purpose!
Fund a specific project that is mutually beneficial for each organization.
Realize Bradenton and Manatee Players partnered in last year’s campaign to raise the funds for a curtain to dress the stage of the newly opening performing arts center. The success of the theatre has a direct relationship to the mission of Realize Bradenton, tasked with creating a vibrant downtown Bradenton.
As our judges look to this year’s potential winners, they will look at the strategy behind the partnerships: why two nonprofits decided to work together, how their partnership helps them achieve more success than they could on their own, and whether the partnership and its results carry promise for future possibilities–beyond the Giving Challenge.
Consider giving up the fear of “losing” your donors and imagine what might be possible through an unconventional approach, fundraising in collaboration with another nonprofit. Our hope is that you will create a synergy expanding far beyond the walls of the Giving Challenge.
Community Foundation of Sarasota County